Digital

The SEAT Digital Marketing Track is two days of case studies, roundtables, panels, best practices and networking focused on digital marketing strategies, transformational technologies, social media, mobile technologies, digital analytics strategies and best practices, forward thinking ideas, creating & implementing digital roadmap strategies, re-branding strategies, latest successful projects around fan engagement strategies, mobile apps and more. Additional roundtable discussions on leadership best practices to ensure departmental successes.

The SEAT Data & BI Track are sessions with case studies, best practices, collaborative discussions, workshops and panels on data, CRM, loyalty, social, ticketing solutions and strategies, sponsorship tools, sales best practices, fan-relationship models and strategies and analytics best practices & strategies that work. Sessions with a focus on leveraging and combining CRM, social media, sponsorship and sales strategies. Best practices in creating a data-driven marketing strategy leveraging transformational technologies, tools, and strategies. Additional roundtable discussions on leadership best practices to ensure departmental successes.

VENUE TECH

The sessions in the Venue Technology & Design Track  will challenge the status quo, change the direction of venue technology discussions by sharing best practices, collaborative discussions looking at Smart Cities, digital venues, smart venues, venue operations, digital technologies, venue construction,  fan safety, data security, architecture and venue design THROUGH the fan journey leveraging transformational technologies, IoT,  AI, VR, forward-thinking strategies, innovative strategies, new innovations, and analytics to drive change in the global sports and entertainment industry.