Countdown to SEAT 2020








Minneapolis, MN – June 27 – July 1 — Book your flights now!

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SEAT 2020 Registration OPEN!!

Full Access Pass Registration Special – $599


2020 Sponsorship Brochure CLICK HERE

Event logistics, demographics, sponsorship pricing details. ALL companies required to submit a SEAT Sponsor Application. Limited Sponsorships Available.

SEAT Mobile App

Stay connected ALL YEAR LONG! Network with industry peers, event agenda, speakers and more!

What is SEAT?

SEAT is an exclusive event dedicated to be the best forum for the professionals & executives in the sports & entertainment industry as the ONLY Peer-Driven Industry Conference in the World.


of NFL, MLB, NBA, NHL, and MLS teams that have attended SEAT.


sports and entertainment executive attendees on average.


of attendees are sponsors.


of attendees are director level or above.


of attendees are C-level executives.


countries represented on average.


speakers at SEAT on average.


hours of networking on average.




The SEAT Digital Marketing Track is two days of case studies, roundtables, panels, best practices and networking focused on digital marketing strategies, transformational technologies, social media, mobile technologies, digital analytics strategies and best practices, forward thinking ideas, creating & implementing digital roadmap strategies, re-branding strategies, latest successful projects around fan engagement strategies, mobile apps and more. Additional roundtable discussions on leadership best practices to ensure departmental successes.


The SEAT Data & BI Track are sessions with case studies, best practices, collaborative discussions, workshops and panels on data, CRM, loyalty, social, ticketing solutions and strategies, sponsorship tools, sales best practices, fan-relationship models and strategies and analytics best practices & strategies that work. Sessions with a focus on leveraging and combining CRM, social media, sponsorship and sales strategies. Best practices in creating a data-driven marketing strategy leveraging transformational technologies, tools, and strategies. Additional roundtable discussions on leadership best practices to ensure departmental successes.


The sessions in the Venue Technology & Design Track  will challenge the status quo, change the direction of venue technology discussions by sharing best practices, collaborative discussions looking at Smart Cities, digital venues, smart venues, venue operations, digital technologies, venue construction,  fan safety, data security, architecture and venue design THROUGH the fan journey leveraging transformational technologies, IoT,  AI, VR, forward-thinking strategies, innovative strategies, new innovations, and analytics to drive change in the global sports and entertainment industry.

SEAT 2019 Recap Video

Relive all of the exciting moments from SEAT Daytona 2019!