“The Journey of A Thousand Miles Starts with A Single Step”
CEO / Founder
Christine Stoffel is recognized as the 1st Female Technology Executive Hired in an NHL club and the 1st Female Technology Executive Hired in an MLB Club.
In additiona to being the Founder and CEO of SEAT, Christine currently holds the position as the Head of Enterprise Technology for NASCAR, based at the NASCAR HQ in Daytona Beach, Florida.
Mindful, visionary, transformational and innovative C-level Executive with an impressive track record to influence, lead, communicate, demonstrate passion, commitment and compassion to deliver results and growth of multimillion to billion-dollar sports, entertainment, sales, operations, digital marketing, ticketing, F&B, venue, operations, pharmacy and technology environments.
Through a deep breadth of technology knowledge, Christine leverages global perspective, operations, and IT expertise to maximize productivity by streamlining operations, leveraging innovative and emerging technologies and tools that influence decision-making and drive process and efficiency; Christine is well know with an impressive track record to bridge relationships and strategic technology initiatives across enterprises and organizations..
Thoughtfully Leading An Industry
Christine has captured attention within a variety of industries but she is highly recognized across the sports and technology industry as being a visionary and results-driven professional with the ability to bridge relationships and strategic initiatives across Technology, Marketing, Digital, Social, Ticketing & Sponsorship Sales and Operations Executives.
Christine Stoffel is the CEO & Founder of SEAT, LLC. As the Founder and CEO of SEAT – Sports & Entertainment Alliance in Technology, Christine has built upon her 30+ year technology career and prior sports executive experiences by continuing to champion technology, thought-leadership, collaboration and innovation across the Global sports and entertainment industry.
SEAT is known across the Globe as a “Community” of like-minded professionals building life-long relationships through collaboration, sharing experiences, sharing projects, lessons learned and the true essence of thought-leadership. SEAT is a platform for leaders across the globe to embrace sharing of ideas to further the World’s industry of sports and entertainment.
The Journey Continues
2020 has brought us to a new world and new discoveries of who we are and what the next path of our journeys will become.
Join me as we continue on this journey together and embrace new ideas, new business models and adventurous ways to leverage technology, analytics and data to make the world a better place.