Join us in Charlotte for SEAT 2026
After an unforgettable and sold-out 2025 SEAT Nashville, I’m genuinely excited to share our next chapter: 2026 SEAT Charlotte.
From June 28–30, we’re bringing the SEAT community to Uptown Charlotte for three days of connection, learning, and hands-on experiences inside the city’s incredible sports, entertainment, and arts venues.
Charlotte has this energy—a mix of hospitality, innovation, and genuine pride—that makes it the perfect home for SEAT next year.
My hope, as always, is simple:
That you’ll come join us, meet new people, reconnect with old friends, learn something that sparks you, and have a little fun along the way.
That’s what makes SEAT special.
It’s not the logo or the agenda—it’s the people who show up and make this community what it is.
A New Way to Be Part of SEAT — Memberships
This year, we’re introducing something I’ve wanted to build for a long time: SEAT Memberships.
This is a new way for sports teams, venues, and universities to participate in SEAT—not just for 3 days a year, but year-round.
Memberships offer:
- Lower pricing for your organisation for SEAT 2026
- Added perks and access
- More opportunities to engage with peers
- Year-round ways to stay connected, instead of waiting for June
Memberships are ON SALE now for just $999, which includes complimentary registration!
It’s our way of making SEAT more accessible and more valuable, and I’m proud we’re finally able to offer it.
Learn more about memberships here, and please reply with any questions.
SEAT 2026 Registration Details
If you don’t take advantage of SEAT membership, then mark your calendars for Early Bird sales.
- Early Bird Tickets – $1100 – On sale December 1, 2025, until the Super Bowl
- Standard Tickets – $1495 – On sale February 9, 2026
After Nashville’s success, we expect Charlotte to fill up quickly. I’d love to see you there.
Partner with SEAT
Our partners are an essential part of SEAT’s collaborative success.
Please check out the new and exciting sponsorship options to engage our community, members and conference attendees.
We can’t wait to unveil SEAT City in Charlotte!
Please fill out the Sponsor Inquiry form, and Janelle & I will be in touch
Come Uptown With Us
I hope you’ll join us in Charlotte. I mean that sincerely.
Each year, I walk away from SEAT grateful for the conversations, the friendships, and the sense of community this group creates. You all make this something worth building and carrying forward.
Come be part of it.
Come learn a little.
Come meet someone who might change how you see your work.
Come have a good time in the Queen City.
See you in Charlotte.
PS Got this far? Check out the new website – SEATConference.com, thanks to Sports Geek