Why Sponsor SEAT?
SEAT offers direct access to top executives from teams, leagues, and venues who are actively looking for solutions. Position your brand where it matters most.
Join us at SEAT to meet the decision-makers shaping the future of sports ticketing, technology, and fan experience.
JOIN OUR COMMUNiTY
Help shape the future of
sports & entertainment
The SEAT Advantage
Direct Access
Engage in meaningful conversations with a focused, curated audience.
Quality Connections
A format created around valuable face-time with qualified prospects.
Thought Leadership
Showcase your expertise through case studies, panels, and content.
Year-Round Engagement
Your brand stays top-of-mind with our ongoing digital and community outreach throughout the year.
Vendor membership
SEAT Sponsors Start as SEAT Members
Every SEAT partnership begins with a Vendor membership: the entry point for all sponsors and the first rung of the sponsorship ladder. Join now, and your team is part of the SEAT community all year, with the Content Library, online roundtables and one SEAT 2027 registration.
$2,999 USD / year
Who Attends SEAT?
Our attendees are the core of the sports industry: the buyers and influencers with budget authority. These include:
- Professional Sports Teams (NBA, NHL, NFL, MLB, MLS, etc.)
- League Organizations
- Stadiums, Arenas, and Entertainment Facilities
- College Athletic Programs
- Technology and Service Providers
What SEAT Partnership Looks Like…
Amplifying your clients and your solutions.
Sponsorship Opportunities
What You’ll Gain
As a SEAT partner, we’ll bring you:
- Direct access to decision-makers with budgets.
- Brand visibility both at the conference and year-round.
- Networking at exclusive events.
- Access to our community through our content opportunties.
- Lead generation with qualified prospects.
- Ongoing community integration.
- Speaking and thought leadership opportunities.
We offer the following opportunities
- Branding
- SEAT Website
- Case Study Presentations
- Community Access
- Exhibition Space
- Networking introductions
- SEAT City activations
- Hosted private events in St. Paul
- Monthly online roundtables
- Visibility across SEAT LinkedIn
- Social Media activations
- Content capture opportunities
- Lead capture campaigns
- Podcast: The SEAT Report
- Podcast: SEAT Solves
The SEAT Partner Standard
Partners, Not Booths
SEAT works because of a promise we make to the practitioners in the room: no gatekeeping, no hard sell, real conversations between people who do the work. The SEAT Partner Standard is what we ask every partner to stand behind, and what SEAT commits to in return.
Earn the room, don’t pitch it.
Restraint isn’t a limitation at SEAT, it’s the strategy.
Let a customer tell your story.
Every stage moment is co-presented with a demand-side customer, in case-study format.
A protected ratio.
Supply-side is held to no more than 40% of the room, and we defend it fiercely.
Who Partnered With Us in 2026?
Presenting
Events & Breakouts
SEAT City
Technology & Media Partners
Exhibitors
Supporting
SEAT was AMAZING – one of the most organized, polished and authentic conferences I have attended in my 15 years in the industry.
Dan LaTorraca, Zoomph
Ready to Partner With SEAT?
We carefully curate our sponsor portfolio to ensure quality engagement for both sponsors and attendees. Our premier sponsorship positions are limited and are filling quickly.
Contact us today to learn how a SEAT sponsorship can connect you with the sports industry’s most influential decision-makers and position your brand at the forefront of sports technology innovation.
Let’s build something great together.