SEAT brings together professionals who build, manage, and elevate the fan experience behind the scenes at sports and entertainment venues. They come to SEAT to collaborate, solve operational challenges, explore new technologies, and shift the role of technology from a cost center into a driver of revenue and fan connection.
Let’s move this industry forward.
SEAT
Where the Leaders Behind Live Sports Meet
SEAT, Sports Entertainment Alliance in Technology, brings together the leaders behind live sports and entertainment to shape the future of the fan experience. SEAT brings together professionals across technology, marketing, operations, venue management, hospitality, security, and data to share practical insights, explore emerging innovation, and collaborate on the strategies that elevate the live event experience.
At SEAT, the conversations focus on transforming technology from a backstage cost center into a meaningful driver of value, connection, and revenue. The result is a community where ideas are shared openly, partnerships form naturally, and the industry moves forward together: stronger, smarter, and more connected.
Who’s in the Room
Leaders and teams from:
- Professional sports organizations
- Collegiate athletics departments
- Entertainment venues and arenas
- Technology, operations, and strategic partner companies
Typical attendees work in:
20 Years of SEAT
SEAT started in Phoenix in 2007 as a gathering for the people who run technology behind live sports. For more than a decade it was where real conversations happened, where problems were solved openly, and where people showed up as humans first.
When COVID hit, SEAT went silent. In those years the industry changed fast: venues modernized, audiences evolved, expectations rose. So we brought SEAT back, not just as an event, but as a community with a renewed purpose. In 2027 SEAT marks its 20th year in St. Paul, Minnesota.
Every SEAT
- SEAT 2027 – St. Paul, MN
- SEAT 2026 – Charlotte, NC
- SEAT 2025 – Nashville, TN
- SEAT 2024 – Las Vegas, NV
- SEAT 2023 – Salt Lake City, UT
- SEAT 2019 – Daytona, FL
- SEAT 2018 – Dallas, TX
- SEAT 2017 – Atlanta, GA
- SEAT 2016 – Las Vegas, NV
- SEAT 2015 – San Francisco, CA
- SEAT 2014 – Miami, FL
- SEAT 2013 – Kansas City, MO
- SEAT 2012 – Boston, MA
- SEAT 2011 – Los Angeles, CA
- SEAT 2010 – New York, NY
- SEAT 2009 – Dallas, TX
- SEAT 2008 – Miami, FL
- SEAT 2007 – Phoenix, AZ
The SEAT Team
SEAT 2027 St. Paul
2026 was the 17th edition of SEAT, and Charlotte was an absolute success. SEAT 2027 heads to St. Paul, Minnesota.
Becoming a SEAT member is the best and most cost-effective way for your organization to attend SEAT. We’d love to welcome you into the SEAT community.
SEAT Membership for 2027 is open
Teams, leagues, venues, education and vendors: your organization gets year-round access to SEAT content & community.