Want to Go to
SEAT 2026?
Here’s how to get your boss on board. We’ve built the talking points, the cost breakdown, and a ready-to-send email. Customize it, send it, and we’ll see you in Charlotte.
SEAT isn’t another trade show. It’s a practitioner-to-practitioner community where sports and entertainment professionals share real solutions, build real relationships, and leave with ideas they can implement immediately.
Practitioner-Led Sessions
Sessions are built by Steering Committees of working professionals — not keynote speakers reading slides. You’ll hear real solutions from peers at organizations like the LA Clippers, Nashville Predators, and OakView Group.
Four Specialized Tracks
Venue Tech & Security, Data & BI, Digital Sponsorship & Ticketing, and Fan Experience. Every session is relevant to your role, not watered down for a general audience.
Concentrated, High-Value Networking
Three days of structured roundtables, evening events at major venues, and informal conversations. SEAT’s relaxed environment makes it easy to build relationships that last well beyond the conference.
Actionable Takeaways
SEAT isn’t theory. Attendees consistently leave with scalable technology solutions, vendor insights, and operational ideas they can put to work immediately.
Competitive Intelligence
See how peers and competitors across all leagues are innovating — from AI-powered fan engagement to smart venue management to off-the-rate-card sponsorship deals.
Year-Round Community
SEAT Members get bi-monthly online roundtables moderated by Steering Committee members, a mentor program, and a growing community of practitioners who help each other solve problems all year.
If you’re planning to send more than one person — or want year-round value beyond just the conference — membership is the best and most cost-effective path.
SEAT Membership
- ✓ One registration to SEAT 2026 (valued at $1,495)
- ✓ Extended Early Bird pricing ($1,100) for additional team members through March 31
- ✓ Bi-monthly online roundtables on critical industry topics
- ✓ Early access to the SEAT Mentor Program
- ✓ Members-only hotel room upgrades
- ✓ SEAT website recognition & welcome gift
- ✓ Invites to SEAT site visits & sponsor events
💡 Budget Tip
SEAT Membership doesn’t have to come from your conference or travel budget. Because it’s an annual organizational membership with year-round benefits (roundtables, mentor program, community access), it may fit more naturally under your memberships & subscriptions or professional development budget. This frees up your travel budget for additional registrations, flights, and hotels.
🏆 Who Is It For?
SEAT Membership is exclusively available to professional sports teams, league organizations, venues & venue operators, and colleges. If you’re a vendor, participation at SEAT is through conference sponsorship.
⏰ Key Dates
Now through March 31, 2026: Membership available + Extended Early Bird pricing for additional registrations at $1,100.
After March 31: Standard registration at $1,495. Membership no longer available for 2026.
The more people you send, the more you save. Here’s how membership stacks up against individual registration.
| Scenario | Without Membership | With Membership | You Save |
|---|---|---|---|
| 1 person | $1,495 Standard | $999 | $496 |
| 2 people | $2,990 | $999 + $1,100 = $2,099 | $891 |
| 3 people | $4,485 | $999 + 2 × $1,100 = $3,199 | $1,286 |
| 4 people | $5,980 | $999 + 3 × $1,100 = $4,299 | $1,681 |
Note: Members get Extended Early Bird pricing at $1,100 for additional team registrations through March 31, 2026. Standard non-member registration is $1,495. SEAT 2025 sold out in Nashville — early registration also locks in the best hotel rates.
Choose Your Path
SEAT Membership ($999) gives you year-round value and the best pricing for multiple team members. It includes one conference registration and extended Early Bird rates for additional staff through March 31. Remember: membership could come from a different budget line than travel.
Add Up the Costs
Membership or registration, plus travel, hotel, and incidentals. Use the comparison table above to show your boss the savings. Registering early locks in the best rates — SEAT 2025 sold out.
Send the Email
We’ve written two versions — a detailed pitch and a quick ask. Download the template below, personalize with your details, and send. Or copy the text straight from this page.
Customize and send to your manager. Fields in [brackets] need your info.
- One full conference registration (normally $1,495)
- Extended Early Bird pricing ($1,100) for additional team members through March 31
- Year-round access to online roundtables on topics like AI, fan engagement, and venue tech
- Early access to SEAT’s Mentor Program
- Members-only hotel upgrades and website recognition
- SEAT 2025 in Nashville sold out with 500+ attendees. Sessions are led by practitioners at organizations like the LA Clippers, Nashville Predators, and AEG — real peers sharing real solutions.
- Four specialized tracks (Venue Tech & Security, Data & BI, Digital Sponsorship & Ticketing, Fan Experience) mean [I/we] can attend sessions directly relevant to [our current priorities].
- The networking is concentrated and high-value — three days of structured roundtables and events replaces months of separate meetings.
- Year-round roundtables mean we’re not just getting value for one week — we’re staying connected to the industry all year.
- SEAT Membership: $999 (includes 1 registration)
- Additional team registrations: $1,100 each × [number] = [total]
- Travel: [Insert Estimate]
- Lodging: [Insert Estimate]
Ready to Make Your Case?
Registration is open now. SEAT 2025 sold out — secure your spot before Charlotte does the same.