Nashville, TN – May 5, 2025 – SEAT is pleased to announce Cisco will be the official sponsor of the Second Night Event, taking place on Monday, June 30, 2025, at GEODIS Park, home of Major League Soccer’s Nashville SC.
This signature evening event will bring together sports and entertainment technology leaders for an unforgettable night of networking, music, and innovation. As a global technology leader with deep roots in sports and entertainment infrastructure, Cisco demonstrates its continued commitment to driving the future of connected venues and immersive fan experiences through this sponsorship with SEAT.
“Cisco has long been a catalyst for innovation in stadiums and arenas across the globe, and we’re proud to have them as a cornerstone partner at SEAT Nashville,” said Josh Barney, CEO of SEAT. “Our relationship with Cisco is built on a shared vision to make connectivity seamless, secure, and scalable for the fans of today and tomorrow. Whether it’s powering in-venue Wi-Fi, supporting mobile engagement, or enabling smart operations, Cisco plays a pivotal role in elevating how fans interact with the game—and with each other. We’re excited to showcase that vision with them at GEODIS Park.”
“SEAT is where the conversation around the future of sports and entertainment technology truly comes to life. At Cisco, we believe seamless connectivity, real-time data, and secure infrastructure are the cornerstones of a world-class fan experience,” said Bryan Bedford, Industry Sales Director, Cisco. “Sponsoring SEAT’s Second Night Event allows us to showcase how technology elevates every fan touchpoint—from gate to final whistle—and to join the community of innovators shaping the next era of live experiences.
SEAT 2025 in Nashville marks the 16th edition of the conference, bringing together decision-makers from across professional sports, collegiate athletics, live entertainment, and venue operations to explore cutting-edge solutions and strategies shaping the fan journey and venue technology landscape.
About Cisco
Cisco (NASDAQ: CSCO) is a worldwide technology leader that has, for decades, delivered the infrastructure that powers the modern sports and entertainment experience—from high-density Wi-Fi and IP video solutions to smart venue architecture and real-time data delivery.
With deployments in some of the world’s most iconic stadiums, including SoFi Stadium and Allegiant Stadium, Cisco’s technology enables fan engagement, operational efficiency, and game-day innovation at scale. Cisco’s purpose-driven approach helps leagues, teams, and venues deliver secure experiences in a connected world.
Learn more at www.cisco.com
About SEAT
Founded in 2007, SEAT (Sports and Entertainment Alliance in Technology) is the leading event for executives in sports and entertainment technology. Reimagined and relaunched in 2023 by industry veteran Josh Barney, SEAT returns to Nashville in 2025 for its 16th edition.
SEAT brings together professionals across IT, digital, data & analytics, venue operations, sponsorship, and ticketing to collaborate on solutions that enhance the fan experience and drive innovation. With immersive sessions, peer-led panels, and premier networking events, SEAT delivers unmatched value to leaders navigating the ever-evolving world of sports tech.
For more information, visit seatconference.com.
Join us June 29-July 2 at the Omni Nashville to celebrate American Tower’s partnership, we are offering $300 off registration using the code CiscoNashville, this code is valid until May 17 for the first 100 attendees who claim the offer.