Venue IT Operating Survey
One of the things that makes the SEAT community unique is that the conversation is driven by the people actually doing the work. As we prepare for SEAT Charlotte, we’re partnering with Info-Tech Research Group on a keynote session focused on a topic that continues to grow in complexity across our industry: how venue IT teams support increasingly complex digital environments across teams, venues, leagues, and districts.
Today’s venue technology leaders aren’t just responsible for networks and devices. They’re navigating fragmented digital ecosystems, managing vendor platforms, supporting sponsorship integrations, enabling data initiatives, and helping organizations modernize facilities—all while making sure that event day runs flawlessly. The operating model behind all of that work is evolving quickly, and we want to capture a clear picture of how organizations across the SEAT community are approaching it.
To support this keynote, we’re asking members of the SEAT community to take a few minutes to complete a short survey. Your responses will help inform both the keynote session and the broader research we’ll share with the community.
Take the survey: Venue IT Operating Model & Platform Readiness Survey
The survey is anonymous and consists of seven short questions designed to better understand how venue IT organizations are structured and how responsibilities are distributed across the business. The questions focus on several areas that many of you are navigating right now, including:
- Fragmentation across digital systems and how technology responsibilities are shared across departments
- Decision rights, ownership clarity, and RACI structures between IT, business units, and external partners
- The role of outsourcing, managed services, and shadow IT in day-to-day operations
- IT’s involvement in sponsorship technology, venue construction, modernization projects, and district-level initiatives
The goal of this work is simple: to better understand how venue IT organizations are evolving so we can share practical insights with the SEAT community. The findings will be discussed during the keynote at SEAT Charlotte and will help frame a conversation around balancing three things every organization is working toward:
- Flawless event-day performance
- Commercial innovation and new revenue opportunities
- Long-term operational resilience
If you’re part of a team, venue, or organization working in sports, entertainment, or live events, your perspective is extremely valuable to this discussion.
Please take a few minutes to complete the survey by Friday, March 20.
The strength of SEAT has always come from the willingness of the community to share experiences and help each other navigate the challenges of this industry. This is another opportunity to contribute to that collective knowledge.
We look forward to sharing the results and continuing the conversation in Charlotte.