Description
College athletics is being asked to deliver pro-level fan experience, venue tech and data with a fraction of the staff. SEAT gives your department access to people who have already solved those problems at other schools, and at pro teams and venues facing the same issues at scale.
You buy membership once for your institution. After checkout, reply to your welcome email with the colleagues who should have access. The SEAT team will add them personally.
What’s included
- One conference pass to SEAT 2027 in St. Paul, July 19–21
- Member access for your department colleagues
- Monthly online roundtables, plus replays on demand
- The full SEAT 2026 Charlotte session library
- Invites to member meetups when the SEAT team is on the road
- Member pricing on additional conference passes
FAQ
Who is Education membership for? College and university athletic departments. If your campus arena or stadium is run as a separate venue operation, the Venue membership may be a better fit. Ask the SEAT team if you’re unsure.
Our budget is tight. How do other schools pay for this? Many schools cover membership from a memberships and subscriptions or professional development line rather than travel. That leaves the travel budget for bringing more staff to St. Paul.
Will we learn anything useful from pro teams? Yes. The problems are the same, and pro-side staff are often just as curious about how colleges do more with less.
