David Meerman Scott & Les Ottolenghi to speak at SEAT 2026
I’m excited to announce two keynote speakers joining us at SEAT 2026 in Charlotte.
Les Ottolenghi, former CIO at Caesars Entertainment and Las Vegas Sands, CIO 100 honoree, and one of the sharpest technology transformation minds in hospitality and entertainment, will join us on Monday, June 29th at 1:00pm ET.
Les is currently the CEO of VIPPlay, working on their latest project, EventPulse. Les will be presenting “The Intelligent Event: How AI Will Transform Fan Engagement, Operations, and Revenue”. If you know Les, you know. If you don’t, bring your notepad.
David Meerman Scott, bestselling author of The New Rules of Marketing & PR (now in its 9th edition) and the guy who put “newsjacking” in the Oxford English Dictionary, will be with closing SEAT on Tuesday, June 30th at 4:00pm ET.
His message around earning attention rather than buying it is going to hit differently in this room. He will deliver insights into his soon-to-be-released book, The Fandom Playbook, and the realities of creating incredible live experiences.