Frequently Asked Questions

SEAT (Sports & Entertainment Alliance in Technology) is a community focused on advancing the business and technology operations behind live sports and entertainment. SEAT brings together leaders from professional sports, collegiate athletics, entertainment venues, and partner organizations to share insights, collaborate, and innovate around fan experience, data, operations, and emerging technology.

SEAT is hosted annually in a rotating U.S. destination city. 

• SEAT 2026 - Charlotte, NC
• SEAT 2025 - Nashville, TN
• SEAT 2025 - Las Vegas, NV
• SEAT 2023 - Salt Lake City, UT
• SEAT 2018 - Daytona, FL
• SEAT 2028 - Dallas, TX
• SEAT 2017 - Atlanta, GA
• SEAT 2016 - Las Vegas, NV
• SEAT 2015 - San Francisco, CA
• SEAT 2014 - Miami, FL
• SEAT 2013 - Kansas City, MI
• SEAT 2012 - Boston, MA
• SEAT 2011 - Los Angeles, CA 
• SEAT 2010 - New York, NY
• SEAT 2009 - Dallas, TX
• SEAT 2008 - Miami, FL
• SEAT 2007 - Phoenix, AR

SEAT is designed for professionals who power live sports and entertainment—from the front office to the control room.

Attendees typically include leaders and practitioners in:

• Technology & IT operations
  
• Marketing, Sponsorship & Digital Engagement
  
• Data & Business Intelligence
  
• Fan Experience & Guest Services
  
• Venue Operations & Security
  
• Food, Beverage, Premium & Hospitality Experience

These are the people responsible for designing and delivering world-class fan experiences—and SEAT provides the space to collaborate, share solutions, and explore how technology can drive revenue, efficiency, and fan connection, not just cost.

Registration is completed through our ticketing partner, INTIX. You can sign up your organisation as a SEAT member or register as an attendee.

Sponsorship opportunities are available for organizations offering technologies, platforms, or services that serve the live sports and entertainment ecosystem.
Click here for more information on our sponsorship options.

SEAT does not offer refunds on conference passes.
However, you may transfer your ticket to another attendee at no cost.
You can request a transfer through the INTIX platform.

 Yes. All sessions are recorded.
At this time, recordings are used primarily for internal review and event-related content, including social media and future programming development.
We are currently evaluating options to make session recordings accessible to attendees online in an ongoing archive.

Slide decks and speaker-approved resources may be shared following the event. Availability varies depending on presenter preference.

Yes. SEAT is committed to providing accessible experiences, including mobility access, hearing and vision support, dietary accommodations, and service animal access.
To request accommodations: events@seatconference.com

You can subscribe to our newsletter, follow SEAT on social media, or check the website for announcements regarding speakers, agenda releases, and event updates.