SEAT Membership
Become part of an exclusive group of sports industry leaders shaping the future of ticketing, technology, and fan experience. SEAT Membership is designed for teams, leagues, venues, education and vendors that want to stay ahead of the curve.
SEAT 2027 memberships are open now.
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Become a member
Help shape the future of
sports & entertainment
Secure your SEAT Membership
Conference Access
- One registration for SEAT 2027: every membership includes one complimentary registration to our main conference, hosted yearly.
- SEAT 2027 will be held in St. Paul, 19-21 July 2027.
- Sessions will be developed across Venue Technology, Data & BI, Digital and CX.
Learn & Connect
- Every SEAT 2026 session on demand in the SEAT Content Library.
- Invites to SEAT meetups hosted throughout the year.
- Access to online SEAT Roundtables.
Membership Benefits
- Recognition as a SEAT Member on the SEAT website.
- Additional benefits at SEAT networking events.
- Membership pricing for your team.
- Group pricing for your team.
SEAT 2027 St. Paul
SEAT 2026 was the 17th edition, and Charlotte was an absolute success. SEAT 2027 heads to St. Paul, Minnesota, marking SEAT’s 20th anniversary.
Becoming a SEAT member is the best and most cost-effective way for your organization to attend SEAT. We’d love to welcome you into the SEAT community.
SEAT 2027 membership
Choose your membership
One membership covers your organization, providing access to our content library and online roundtables, which culminate at our yearly conference. Membership includes one SEAT 2027 conference registration, with member pricing for extra attendees.
Team
Professional sports teams: NBA, NHL, NFL, MLB, MLS and more.
$999 USD / year
League
League organizations: major and minor league operations.
$999 USD / year
Venue
Venues and venue operators: stadiums, arenas and entertainment facilities.
$999 USD / year
Education
College athletic programs and the institutions behind them.
$999 USD / year
Vendor
Sports technology and service providers working with teams, leagues and venues.
$2,999 USD / year
Membership is the entry point for every SEAT sponsor.
500+
Executives
4
Specialized tracks
20
Years running
Sold out
In 2026
I’ve known Josh for a long time and to see what he’s done with SEAT, it’s amazing. It was a pleasure to be part of that experience in Nashville.
Cameron Coughlan, Salt Lake Bees
Frequently Asked Questions
What is SEAT?
SEAT (Sports & Entertainment Alliance in Technology) is a community focused on advancing the business and technology operations behind live sports and entertainment. SEAT brings together leaders from professional sports, collegiate athletics, entertainment venues, and partner organizations to share insights, collaborate, and innovate around fan experience, data, operations, and emerging technology.
Who attends SEAT?
SEAT is designed for professionals who power live sports and entertainment, from the front office to the control room: technology and IT operations; marketing, sponsorship and digital engagement; data and business intelligence; fan experience and guest services; venue operations and security; and food, beverage, premium and hospitality.
What does membership include?
One SEAT 2027 conference registration for your organization, access for the entire team to every SEAT 2026 session on demand in the SEAT Content Library, online SEAT Roundtables, invites to SEAT meetups through the year, and member pricing for the rest of your team.
Can I just register for SEAT?
Yes, you are more than welcome to register for SEAT 2027 when registrations go on sale. Standard registration is $1495, so your organization will save on your first registration as a SEAT member; additional member registration discounts will be available for your colleagues.
Are sessions recorded?
Yes. Every SEAT 2026 session is recorded and available on demand to members in the SEAT Content Library.
How can my company sponsor SEAT?
Sponsorship opportunities are available for organizations offering technologies, platforms, or services that serve the live sports and entertainment ecosystem. See our sponsorship options.
Have a question?
As a SEAT Member, you’re not just buying a conference ticket. You’re investing in:
- Relationships that drive your business forward through exclusive networking opportunities
- Intelligence from bi-monthly roundtables with industry leaders
- Savings of over $500 compared to standard ticket pricing, plus additional discounts for your team