SEAT 2026 – What you need to know
The wait is almost over.
In just a few days, hundreds of sports, entertainment, venue, technology, and guest experience leaders from across the industry will gather in Charlotte for SEAT 2026. We couldn’t be more excited to welcome you.
Before you travel, here are a few important details to help you make the most of your SEAT experience.
SEAT 2026
Presented by JMA Wireless
Dates: June 28–30, 2026
Host Venue: Charlotte Convention Center
Official Hotel: Hilton Charlotte Uptown
If you haven’t finalized your travel plans yet, please review all event information here:
Registration & Check-In
Registration will be located at the Charlotte Convention Center.
Registration Hours:
Sunday June 27th Noon at the Charlotte Convention Center
Make sure you do the Wicket authentication before you arrive. Please bring a valid photo ID when checking in.
Wicket Authentication Steps:
Here’s how it works:
- Sign up for Express Check-in
- Take a quick selfie
- At the event, proceed to the dedicated Express Check-in Lane
- Walk up to the tablet
- Grab your badge and go
That’s it. Fast, Easy, Seamless.
Your photo is used only for express check-in, is never shared, and is deleted after the event.
Opt in below to skip the line.
SEAT 2026 Agenda
This year’s agenda was carefully curated by our Steering Committee and features conversations focused on:
- Fan Experience
- Data & Business Intelligence
- Digital, Sponsorship & Ticketing
- Venue Technology & Security
SEAT Networking Events
Brought to you by Solid, Global Payments, American Tower, Engaging.io, AtVenu and Boldyn
Some of the most valuable moments at SEAT happen outside the session rooms.
Be sure to join us for:
Welcome Reception at Bank of America Stadium
Sunday June 28th
Opening Night at the NASCAR Hall of Fame
Monday June 29th
Closing Night at the Spectrum Center
Tuesday June 30th
SEAT Community Networking Events
Happy Hours and After Hours are both held at SEAT City located at the Hilton Hotel
All SEAT registrations are valid at all events!
What to Wear
SEAT is business casual.
Comfortable shoes are also encouraged as you’ll be moving between sessions, networking events, and venue experiences. We always take pictures of the best kicks out in the community too!
SEAT Event App
Resources powered by Event Pulse
Scan the QR code at registration or visit the link below for instant access to the full conference schedule, interactive maps, live networking, and an AI concierge that answers any question in real time. No app download required to stay connected throughout the event, access:
- Session information
- Speaker information
- Networking opportunities
- Event updates
A Few Final Tips
- Introduce yourself to someone new at every networking event.
- Ask questions during sessions.
- Share what you’re working on and what’s challenging your organization.
- Be generous with your knowledge and experience.
- Join the SEAT 2026 WhatsApp Group to stay connected with everyone
SEAT has always been more than a conference. It’s a community built on openness, collaboration, and a willingness to help one another solve real problems.
Thank you for being part of it.
Safe travels, and we’ll see you soon in Charlotte.
Josh